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Our Mission

WE WORK TO INSPIRE A ECO-CONSCIOUS RELATIONSHIP BETWEEN THE CONSUMER AND THEIR CLOTHING; A MOVE TOWARDS A MORE AWARE COMMUNITY THROUGH EDUCATION ON SUSTAINABLE, ETHICAL AND CONSCIOUS FASHION.

 

 

THE APPAREL INDUSTRY IS ONE OF THE BIGGEST POLLUTERS ON THE PLANET.

TEXTILE MILLS GENERATE ONE-FIFTH OF THE WORLD'S INDUSTRIAL WATER POLLUTION AND USE 20,000 CHEMICALS, MANY OF THEM CARCINOGENIC, TO MAKE CLOTHES. CHINESE TEXTILE FACTORIES ALONE PRODUCE ABOUT THREE BILLION TONS OF SOOT—AIR POLLUTION LINKED TO RESPIRATORY AND HEART DISEASE—EVERY YEAR BY BURNING COAL FOR ENERGY. MOST OF THE WORLD'S TEXTILE FACTORIES ARE IN DEVELOPING COUNTRIES WHERE GOVERNMENTS CAN'T KEEP PACE WITH THE INDUSTRY’S MASSIVE POLLUTION FOOTPRINT.

150 BILLION ITEMS OF CLOTHING ARE DELIVERED OUT OF FACTORIES ANNUALLY.

YET AMERICANS ALONE THROW AWAY APPROXIMATELY 14 MILLION TONS OF GARMENTS EACH YEAR, THAT’S OVER 36 KG PER PERSON. ACCORDING TO THE ENVIRONMENTAL PROTECTION AGENCY (EPA), 84% OF UNWANTED CLOTHES IN THE UNITED STATES IN 2012 WENT INTO EITHER A LANDFILL OR AN INCINERATOR.

 

  

CLOTHES HAVE A DEVASTATING ENVIRONMENTAL IMPACT.

THE CHEMICALS USED TO GROW, DYE, LAUNDER AND TREAT OUR CLOTHES END UP POLLUTING RIVERS. A HUGE AMOUNT OF WATER IS USED TO PRODUCE GARMENTS THROUGH GROWING COTTON AND THROUGH WET PROCESSING, SUCH AS DYEING AND LAUNDERING. AND FINALLY, CLOTHING ACCOUNTS FOR AROUND 3% OF GLOBAL PRODUCTION OF CO2 EMISSIONS, ACCORDING TO THE CARBON TRUST.

NOT ONLY ARE THE WORK CONDITIONS INCREDIBLY TOXIC, BUT ALSO DANGEROUS...

 

ON 24 APRIL 2013, THE RANA PLAZA BUILDING IN BANGLADESH COLLAPSED. 1,138 PEOPLE DIED AND ANOTHER 2,500 WERE INJURED, MAKING IT THE FOURTH LARGEST INDUSTRIAL DISASTER IN HISTORY.

 
 

PEOPLE CARE ABOUT WHERE THEIR FOOD COMES FROM, SO WHY NOT WHERE THEIR FASHION COMES FROM?

WE WANT TO CHANGE THAT

A MOVE TOWARDS A MORE AWARE AESTHETIC, WHERE WE SUPPORT MOTHER EARTH THROUGH CONSCIOUS LIFESTYLE CHOICES AND COMMUNITY EDUCATION.

 

MODALS ARE SUSTAINABLE, SOFT FABRICS MADE FROM BEECHWOOD TREES

 
 

 

Beechwood forests are 100% sustainable.  Grown from eco-friendly forestry plantations, beech trees multiply by rejuvenation. That means the trees propagate by themselves and there is no artificial irrigation or planting required.  This process allows us to bring some of the softest fabric on Earth to you.

 

MADE IN THE USA

 

We believe in supporting local business with ethical standards.  That's why all our garments are assembled here in Los Angeles, CA.

 

 

∆UMNI

 IS A PLATFORM FOR INSPIRING CHANGE.

 

WE HOPE YOU WILL JOIN US IN CREATING THAT CHANGE; BY BRINGING MORE CONSCIOUS AWARENESS OF WHERE OUR GARMENTS COME FROM.

 

* * SATNAM * *

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